Started as a weekend hackathon project on July 2021 during nationwide lockdown, we created an app that connects people who need help and those who want to help.
Kitajaga became a lifeline for Malaysian people.
Since its initiation, we have clocked million of visitors and raised over 100,000 MYR to support the platform.
Also, partnering with Cadbury and Ogilvy, we won Gold Lion at 2022 Cannes Lions International Festival of Creativity
We’re fortunate to receive positive exposures, tons of supports and get big name brands like AirAsia & Google as partners.
At the core, the interface is designed to be versatile between desktop and mobile usage. The goal is to construct intuitive interfaces that even non-tech-savvy person—such as elderlies—can use the application. No login process required, no personal data is stored on our system. A mix of quirky sans serif and cheeky display typeface balances the playfulness and legibility.
Raised Fist as logo is a deeply rooted statement about Unity and Strenght, a nod to the humanitarian spirit and empathy of Malaysian people, while the Malaysian flag served as inspiration for the brand's color palette. The identity is positioned as a bold, never dull, and playful. The visual identity is exaggerated with the extravagant usage of emojis as we learnt that old people in Malaysia loves to use emoji, thus implementing this particular element as an 'extra punch' throughout brand touchpoints is intentional and a must.
Since launching, within July—August, there are few similar platforms raised and followed our footstep, and we're very confident that our branding soared above the rest.
Services
Art Director — Identity Design — Experience Design
Built with Terato Tech
