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Founded in 2014, Khaulah—a local fashion brand from Malaysia—provides a premium praying wear for Muslimah.

Khaulah's visual identity seamlessly intertwines simplicity with a harmonious balance of strength and grace. The monogram, an epitome of elegance, delicately showcases the lowercase K. The meticulous construction is further enhanced by a rectangular frame, purposefully enveloping the monogram. This intentional framing signifies coverage and protection as the core offering of Khaulah's primary product, the telekung (praying garment), a shield-like garment donned by Muslimahs to adhere to the teachings of Islam and it embodies a sense of spiritual safeguarding.

The logo exudes simplicity and confidence, making a resounding statement across all brand touchpoints.


Collaborating with Khaulah is an absolute delight, as the team behind it comprises remarkable individuals, making the collaborative experience truly enjoyable and rewarding.




Services

Identity Design — Visual Design — Photography